Out of the blue

Jodhpur in India has joined the growing list of iconic locations to be transformed as part of our global “Let’s Colour” program.

Known as the Blue City and a popular tourist destination, we brought new energy to its historic streets by repainting 250 homes and creating 20 vibrant murals. The roofs of more than 100 houses were also coated with Dulux Weathershield Protect, which can help to reduce temperatures by up to 5˚C.

The work was carried out by AkzoNobel Paint Academy painters, local artists and residents, who combined their creative talents with AkzoNobel volunteers. “We’re extremely proud to bring our ‘Let’s Colour’ program to Jodhpur,” said Rajiv Rajgopal, Managing Director of AkzoNobel India. “As well as preserving Jodhpur’s remarkable heritage, we want to make a sustainable difference by protecting homes and making them cooler.”

In addition to painting more than 250,000 square feet of walls, various community walkways and staircases were also given a rainbow makeover, using Dulux FloorPlus paint.

“The color blue has been an integral part of Jodhpur’s identity for centuries,” continued Rajgopal. “Reigniting the city’s timeless appeal – and creating new livelihood opportunities for the local community – were integral to the whole project and perfectly showcase how everything we do starts with People. Planet. Paint.”