Value selling

We have significant potential to deliver sustainability benefits in our marketing, sales, technology and innovation activities. We use this to get the best out of our existing value proposition through our eco-premium and solutions. These solutions deliver clear benefits for our customers in terms of economic, environmental and social performance, as well as keeping us ahead of the competition. They accelerate our business agenda by meeting societal needs and consistently demonstrate higher growth than more traditional products.

We take great pride in the fact that innovation in our company results in effective and sustainable product solutions that create value for our customers and society.


An eco-performer is a solution offering clear sustainability benefits, but that is overall on a par with the mainstream offer in the market.