Paints and Coatings

Our focused strategy for Paints and Coatings is designed to accelerate growth and profitability. This means becoming the number one choice for customers.

By returning to our paints and coatings roots – established more than two centuries ago – we are adopting a laser sharp focus to achieve 15% * by 2020.

Success will be found in streamlining our core capabilities – making and selling paint – and striving for the best efficiency and performance in what we do. We aim to set the standard, be first choice for customers and shape the industry. To help us achieve our ambitions, we have launched a “Winning together” transformation program which will make the most of the focus we now have in our company. The program is based on the following four value drivers:

Our strategy – Paints and Coatings (graphic)

Passion for paint

We are reigniting our passion for making and selling paint. The pride we take in the products and services we deliver and our deep understanding of customer needs will help us stay ahead of the competition – establishing us as the number one choice. Putting a world class Integrated Supply Chain organization in place will drive improvements in quality, service and efficiency as we continue to anticipate current and future needs. This will be supported by relevant, focused innovation to ensure everyone benefits from our products and services.

Precise processes

Integrated Business Planning will be the way we operate. We will get the waste out of our key end-to-end processes – including smooth hand-offs with our organization – to ensure we rigorously execute simple and standardized processes. We will leverage a single Enterprise Resource Planning (ERP) and systems platform and use reliable, real-time information for decision-making.

Proud people

We believe in fostering a trusted workforce with the right values and a winning mindset. We intend to accelerate opportunities for the ample talent we have around the world. We are building a single, strong and diverse global team for a focused, high performing Paints and Coatings company. One which takes pride in living our core principles and being the best at making and selling paint in our chosen segments.

Powerful performance

We are adopting a laser sharp focus to achieve 15% return on sales* by 2020. A high performance culture will accelerate our pace of improvement. We will remain focused on margin improvement and will always look to deliver more by consuming less. We will combine our commitment to lowering fixed costs – building on our track record of continuous improvement – with frugal procurement. For every action we will ask ourselves: “Will it speed up the journey towards our 15% ROS* by 2020?”

* Excluding unallocated corporate center costs; assumes no significant market disruption.

ROS (return on sales)

This is a key profitability measure and is calculated as EBIT as a percentage of revenue.


Global Business Services, which covers functional support activities such as Human Resources, Finance and Information Management, as well as non-product related Procurement.