Decorative Paints
Latin America key developments 2016

  • Challenging market conditions, due to economic instability and currency devaluation, continued throughout the year, impacting revenue and volumes
  • Our Coral paint brand launched its award-winning Unexpected Courts project in Rio de Janeiro, Brazil. The initiative involves using paint and imagination to create sporting spaces in surprising places
  • The Alba brand launched the company’s Visualizer app in Argentina, with more than a million downloads to date
  • The company continued to use the power of color to transform the Santa Marta favela in Rio de Janeiro, Brazil. Around 20,000 liters of Coral paint has been used so far to transform more than 300 buildings
  • Coral sponsored Casa Cor São Paulo, the most important decorating exhibition in South America, which helped to strengthen the relationship with interior designers, architects and consumers
  • In Uruguay, the Inca brand supported more than 50 artists as part of a initiative
Human Cities

Everything we do for and with society is channeled through our Human Cities initiative. This incorporates AkzoNobel’s Community Program, which encourages and gives financial support for employees to get involved, hands-on, in their local communities; and our “Let’s Colour” program, which uses the power of color to improve people’s lives.