Decorative Paints
Europe, Middle East and Africa key developments 2016

  • Volumes were higher overall and trends varied across the region, with positive developments in the Netherlands, Russia and the UK
  • We continued our focus on innovation, introducing new products with clear customer benefits in terms of energy savings, well-being and enhanced digital tools and services, such as the highly successful Visualizer app
  • The roll-out of the Easycare/UltraResist washable wall paints concept continued. The product has now been successfully launched in ten markets, including Poland, Turkey, Russia and Spain
  • Our Extreme Painting campaigns were rolled out across most European countries where Sikkens products are sold, as well as for the Nordsjö brand in the Nordics
  • The livery for our Sikkens brand was refreshed as part of a revitalization strategy
  • At our Slough site in the UK, we opened the Dulux Academy (which will help more than 4,000 decorators and apprentices to upskill every year) and inaugurated a hi-tech customer center, housing industry first virtual reality technology