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End-user segments

We are present in a wide variety of markets, which brings resilience and stability to our company. Analyzing these end-user segment trends is a fundamental driver for our strategy. We are present in four main end-user segments and outlook profiles for each of them are provided on the following pages. Buildings and Infrastructure We are active in three sub-segments: New build projects Maintenance, renovation and repair Building products and components Transportation We are active in three sub-segments: Automotive repair Automotive OEM, parts and assembly Marine and air transport Consumer Goods We are active in two sub-segments: Consumer durables Consumer packaged [...]

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End-user segment outlook

Our Performance Coatings Business Area serves all four of our end-user segments. Although there are relevant end-user segment trends that remain positive, our outlook remains cautious. Transportation Transportation is the largest end-user segment for Performance Coatings. Around two-thirds of our Transportation revenue is derived from the two automotive sub-segments – Automotive OEM, parts and assembly and Automotive repair. We see continued growth in Automotive OEM, particularly in China, although this is of less benefit to AkzoNobel as our position in this sub-segment is quite limited. We expect much lower growth rates in the Automotive repair sub-segment, but [...]

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End-user segment outlook

Industrial Accounting for around 50 percent of our revenue, the Industrial end-user segment is by far the largest for the Specialty Chemicals Business Area and is served by all of our chemical platforms. We generate significant revenue from the sale of chemical intermediates, such as salt, chlorine, caustic soda, organic peroxides, metal alkyls and ethylene-based products into the plastics (polymer) industry and other chemical industries. We also sell surfactants and ethylene-derived products into the oil and gas, metals and mining and agrochemical industries. In addition, we sell bleaching chemicals (primarily sodium chlorate) for use in the production of pulp. We [...]

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Value chain management

[...] emissions across the value chain Value for society through the positive impact of our products in our end-user segments Value for our business by focusing on our end-user segments – delivering growth and profitability There are three aspects for the delivery of this value chain strategy, which are summarized over the following pages: Sustainable business Resource efficiency Capable, engaged people Lifecycle assessment Lifecycle thinking is the basis for all our sustainability work. Our standard assessment method is eco-efficiency analysis (EEA), based on a combination of lifecycle assessments and lifecycle costing. Assessment work is carried out by business and [...]

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Value creation summary

We are a major producer of specialty chemicals, supplying key products to business-to-business customers in all four of our end-user segments. We utilize inherently high energy processes and focus strongly on reducing carbon footprint and energy use, while saving costs in our own operations. Developing close relationships with our customers – and helping them to create value – is key to our ongoing success, along with efficient processes, an increased focus on eco-premium solutions and renewable energy and a high level of innovation. These initiatives will create economic, social and environmental value. Social value is increased by our continued focus on [...]

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End-user segment outlook

All revenue generated by our Decorative Paints Business Area comes from either the New build projects or Maintenance, renovation and repair sub-segments of the Buildings and Infrastructure end-user segment. The latter sub-segment is more important than the former for AkzoNobel, given the large size of the installed base in mature markets and the higher growth rate outlook in maintenance in key countries such as China and Brazil. We estimate that roughly 75 percent of our revenue comes from maintenance and 25 percent from new build. Consumer confidence is an important driver of the Buildings and Infrastructure end-user segment and trends in consumer confidence are [...]

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Note 1: Managing our sustainability agenda

[...] our sustainability risks and opportunities against the global trends that will impact our key market segments by 2050. The trends were identified as population growth and the new middle class and urbanization – both of which provide opportunities for our end-user segments – and long-term constraints of natural resources and climate change, which drive us towards the need for radical resource efficiency and circular thinking. We express our sustainability agenda through a concept known as Planet Possible, which highlights our commitment to creating more value from fewer resources across the value chain. Planet Possible encompasses all our programs to make our [...]

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Performance Coatings

[...] raw material prices and currency tailwinds, our volumes were challenged by headwinds in some of our key end-user segments. In the global oil and gas industry, ongoing capital spending declines and the slower growth in some markets – notably Brazil and China – affected our business. We offset some of these challenges by repositioning ourselves towards growing segments and delivering on our productivity improvements. Examples of where we are repositioning to offset market challenges are in our Protective and Marine Coatings businesses. In Protective Coatings, we are increasing our focus on downstream oil and gas and in power generation. A particular area of focus [...]

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Value creation summary

Our Performance Coatings businesses serve all four end-user segments, supplying high performance coatings primarily to business-to-business customers. We are increasingly incorporating low energy processes and working to reduce our carbon footprint across the value chain. Innovation is also key to our product development, which is often highly technical in order to meet strict customer specifications. Particular emphasis is placed on supplying products that offer environmental benefits for our customers. These initiatives will help us to create economic, social and environmental value. We continue to be committed to safety, as well as our talent development [...]

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Strategy

[...] to build on the foundations we have created and grow in line with, or faster than, our relevant market segments. We will deliver on these financial expectations by continuing with our five strategic actions. Actions Build on our strong chemical platforms to deliver profitable growth in selected markets To ensure that we maintain our current return on sales and investment levels, we will prioritize resources and investment capital against the most attractive opportunity areas. There are two main platforms where we have strong competitive positions in growing markets – the Bleaching Chemicals and Surfactants platforms. In these businesses, we are investing to [...]

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