Decorative Paints
Latin America key developments 2015

  • Despite macro-economic headwinds in the region, our performance was solid in both Brazil and Argentina
  • A new proposition for exterior walls was successfully launched in Brazil. The new product, Coral Acrílico Total, reinforced Coral’s position in the premium segment
  • In Argentina, the Alba brand defied the crisis and achieved a good performance
  • We have staged 1,250 “Tudo de Cor” events (“Let’s Colour”) in Brazil to date, including a major event at the Santa Marta favela in Rio de Janeiro, which positively impacted thousands of people. “Tudo de Cor” is now also gaining traction in Argentina

Revenue in € millions

Decorative Paints – Latin America – Revenue (bar chart)Decorative Paints – Latin America – Revenue (bar chart)

Key brands

Decorative Paints – Latin America – Key brands (logos)Decorative Paints – Latin America – Key brands (logos)
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