Picture it before you paint it

When it comes to decorating your home, innovations in color aren’t restricted to the actual paint you’re using. They can play a key role before a drop has even touched the wall.

During 2014, our Decorative Paints business launched its free Visualizer app, which features the latest advances in augmented reality technology and enables users to see in real time what a room will look like in countless colors – before it’s actually painted.

Already downloaded more than a million times, the award-winning Visualizer app has been launched in over 40 countries and is compatible with both Android and iOS devices. It allows people around the world to experiment with color and make their choices with confidence.

The core innovation behind the Visualizer is its Computer Vision technology, which enables the user to apply realistic virtual paint to their walls, in real-time, without affecting picture frames and other furniture. Marketed through our decorative paints brands (Dulux in the UK, Coral in Brazil and Sikkens in Italy, for example), it will continue to be rolled out over the coming months.

Expected to evolve into an essential interior design tool, the app was developed after talking to more than 5,000 customers, designers and painters. It gives people the freedom to express themselves through a more creative use of color and makes them more confident when it comes to selecting new paint schemes.

As well as demonstrating AkzoNobel’s color expertise, the launch of the Visualizer also highlights the importance of focusing on customer needs and underlines our commitment to transforming lives through the power of color.

The app can be downloaded via the Apple store or Google Play. Search for Visualizer and the name of your local AkzoNobel paint brand.