End-user segments

We are convinced that by prioritizing activities in our strategic focus areas, implementing our core processes and taking defined operational effectiveness actions based on our new values and behaviors, our internal approach will support delivery on our vision and targets. However, we will only achieve our vision if our internal approach is delivered successfully to the markets via our end-user segments.

To ensure that our action plans are appropriate for our end-user segments, we have initiated a disciplined ongoing approach to evaluating the outlook for our end-user segments and sub-segments based on external research and analysis. Profiles of the trends for these four end-user segmentsBuildings and Infrastructure, Transportation, Consumer Goods and Industrial – are included earlier in this Strategy section.