How Decorative Paints creates value

As a leading global supplier of decorative paints, our brands are crucial to our success. Our activities are fully focused on the Buildings and Infrastructure end-user segment, serving the do-it-yourself market and professional painters.

Our innovation is geared towards low energy processes, with a strong emphasis on reducing our upstream supply chain impact by changing formulations to water-borne technology.

Many of our brands are household names and we work closely with local communities via a series of national and international initiatives, some of which involve volunteer support from our employees.

  • Input
  • Our organization
  • Output


Total energy use

2,000 TJ

We continue to improve efficiency by reducing our energy use per ton of production, and are working towards improving our share of renewable energy.

Raw materials and packaging

We continue to work towards raw material efficency and the use of renewable raw materials.

Asset value

The value of our assets is €4.3 billion. We invested €171 million in 2013 to keep our facilities in good shape, as well as expanding our manufacturing capability.

Human value



Employee engagement score (1-5 scale)


Employee safety is a key priority and we are actively driving towards a reduction in the number of incidents. We highly value, and actively work on improving, employee engagement. We’re investing in training and development and continue to work on a more diverse workforce.

Environmental value

Cradle-to-grave CO2(e) emissions including VOCs

4.2 million tons

Own operations CO2(e) emissions

0.1 million tons

Total waste

39 kilotons

We continue to improve the environmental footprint of our operations by focusing on operational eco-efficiency.

Innovation value

RD&I investments have resulted in 27 percent of revenue derived from eco-premium solutions with customer benefits.

Read more about Decorative Paints Europe

Read more about Decorative Paints Americas

Read more about Decorative Paints Asia

Output (graphic)

Customer value

In 2013 we sold products to many thousands of customers. We continue to improve our customer focus and develop products and solutions that help them to be successful in their markets.


Financial value


€4,174 million

Operating income

€398 million

including €198 million gain on Building Adhesives

Decorative Paints – Revenue per end-user segment (pie chart)

ROS% at 9.5 percent includes the divestment gain on Building Adhesives of €198 million. Excluding this gain, ROS% is 4.8 percent. ROI% excluding this gain is 6.0 percent.

Community value

We participate in community programs, education programs and local sponsorships. Via our “Let’s Colour” program, we improved around six million lives in 2013.