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Note 3: Stakeholder engagement

Our approach

The aim of our stakeholder engagement is to learn from key financial, social and environmental stakeholder groups and in collaboration to develop leading sustainability solutions relevant to:

  • Our stakeholder needs
  • Implementation of current mid-term strategic ambitions (Value and Values)
  • Management of risks and opportunities

Our key stakeholders are employees, customers, suppliers, investors, communities, specific sustainability/research organizations and NGOs.

Significant deliverables from our stakeholder engagement actions are included in our annual reporting and, upon agreement with relevant stakeholders, are also communicated in applicable media externally and internally. Reference to stakeholders is made in the Strategy section and more specifically in the sections mentioned below:

Stakeholder engagement in 2011

Our commitment and primary partners

We support a number of external organizations and charters to demonstrate our commitment to sustainability issues. These include the UN Global Compact, where we are also an active member of the network in the Netherlands; the CEO Water Mandate, where we are represented on the steering group; and the Responsible Care® Global Charter.

In order to contribute to, and keep up-to-date with, developments in the sustainability agenda, we continue to work with the WBCSD, the WRI and Forum for the Future (UK) as well as analysis organizations. We have also held discussions with NGOs, with the aim of setting up longer term activity during 2012.


Through the Amsterdam Initiative on Malnutrition and the project Smarter Futures, our Ferrazone iron fortificant is making an important contribution to the Millennium Development Goals of the United Nations.

  • In 2011, Ferrazone was approved in accordance with EU, as well as Indian, standards for health enhancing agents in food
  • In collaboration with Smarter Futures, we have supported an educational seminar in Tanzania targeting decision makers from industry, government and NGOs on the quality assurance of flour fortification

Developments in our partnership with the Forest Stewardship Council (FSC) are described in the Strategy section.

Supporting our development areas

AkzoNobel participated in the 2011 WBCSD Future Leaders Team, which focused on engaging suppliers in sustainability discussions and exploring data-sharing on social and environmental issues.

Through our partnership with WRI, we take part in the Next Practice Collaboration (NPC), working with NGOs and Fortune 500 companies. The collaboration is identifying unmet sustainability needs and opportunities to create new long-term value and explore financing options to support new developments.

We continue to be involved in the IUCN Leaders for Nature program in the Netherlands. During 2012, we will work together with peer companies on a so-called Inspirational program on ecosystems.

Developing good practice

We have an ambition of 100 percent fresh water management at our manufacturing sites by 2015. To help us achieve this ambition, we interact with various stakeholders to learn and share best practices. In 2011, we took an active role in the CEO Water Mandate steering committee. Furthermore, we participate in the GEMI Local Water Tool (LWT) project, as well as the WBCSD water work group, where we jointly work on transparency and standards for water risk management.

In the field of carbon management, we co-chair the WBCSD Chemical Sector Working Group. Together with peers, we are developing a chemical sector guideline to drive consistent reporting of Scope 1 and 2, as well as Scope 3 up and downstream emissions.

To enhance the importance and development of sustainable value chains, we again supported the organization of the International Supply Management Congress in Amsterdam. This is a joint initiative with Rabobank, Unilever, NEVI (a Dutch knowledge network for purchasing and supply management), IDH (the Dutch Sustainable Trade Initiative) and Alfa Delta Compendium. The event is a meeting point for sharing knowledge, experience and best practices across supply chain professionals, NGOs and thought leaders. The focus for 2011 was corporate vision, research and early best practices from emerging economies for 2020.

Indices and recognition

During 2011, we maintained our position on the Dow Jones Sustainability Index and FTSE4Good and improved our performance as assessed by the Carbon Disclosure project.

In the Netherlands, we were shortlisted in the Transparency benchmark (top three) and the VBDO supply chain assessment (top five).

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