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Note 9: Intangible assets


In € millions

 

Goodwill

 

Brands

 

Customer lists

 

Other intangibles

 

Total

 

 

 

 

 

 

 

 

 

 

 

Balance at January 1, 2010

 

 

 

 

 

 

 

 

 

 

Acquisition cost

 

5,063

 

2,338

 

1,334

 

473

 

9,208

Cost of internally developed intangibles

 

 

 

 

39

 

39

Accumulated amortization/impairment

 

(1,360)

 

(112)

 

(250)

 

(137)

 

(1,859)

Carrying value

 

3,703

 

2,226

 

1,084

 

375

 

7,388

 

 

 

 

 

 

 

 

 

 

 

Movements in 2010

 

 

 

 

 

 

 

 

 

 

Acquisitions through business combinations

 

7

 

3

 

40

 

16

 

66

Other investments – including internally developed intangibles

 

 

1

 

1

 

64

 

66

Divestments

 

(84)

 

(60)

 

(313)

 

(107)

 

(564)

Amortization

 

 

(20)

 

(102)

 

(39)

 

(161)

Changes in exchange rates

 

193

 

173

 

109

 

38

 

513

Total movements

 

116

 

97

 

(265)

 

(28)

 

(80)

 

 

 

 

 

 

 

 

 

 

 

Balance at December 31, 2010

 

 

 

 

 

 

 

 

 

 

Acquisition cost

 

4,834

 

2,465

 

1,168

 

452

 

8,919

Cost of internally developed intangibles

 

 

 

 

46

 

46

Accumulated amortization/impairment

 

(1,015)

 

(142)

 

(349)

 

(151)

 

(1,657)

Carrying value at year-end 2010

 

3,819

 

2,323

 

819

 

347

 

7,308

 

 

 

 

 

 

 

 

 

 

 

Movements in 2011

 

 

 

 

 

 

 

 

 

 

Acquisitions through business combinations

 

49

 

10

 

74

 

15

 

148

Other investments – including internally developed intangibles

 

1

 

 

 

54

 

55

Amortization

 

 

(18)

 

(107)

 

(45)

 

(170)

Changes in exchange rates

 

(4)

 

39

 

7

 

9

 

51

Total movements

 

46

 

31

 

(26)

 

33

 

84

 

 

 

 

 

 

 

 

 

 

 

Balance at December 31, 2011

 

 

 

 

 

 

 

 

 

 

Acquisition cost

 

4,890

 

2,514

 

1,256

 

431

 

9,091

Cost of internally developed intangibles

 

 

 

 

141

 

141

Accumulated amortization/impairment

 

(1,025)

 

(160)

 

(463)

 

(192)

 

(1,840)

Carrying value at year-end 2011

 

3,865

 

2,354

 

793

 

380

 

7,392

Amortization charges per cost category

 

 

 

 

 

 

 

Amortization

In € millions

 

2010

 

2011

Cost of sales

 

(7)

 

(9)

Selling expenses

 

(106)

 

(125)

General and administrative expenses

 

(36)

 

(30)

Research and development expenses

 

(6)

 

(6)

Discontinued operations

 

(6)

 

Total

 

(161)

 

(170)

Dulux is the major brand with an indefinite useful life, due to its global presence, high recognition and strategic nature. Other intangibles include licenses, know-how, intellectual property rights and development cost. Both at year-end 2011 and 2010, there were no purchase commitments for individual intangible assets. No intangible assets were registered as security for bank loans.

Goodwill and other intangibles per segment

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Goodwill

 

Brands with indefinite
useful lives

 

Other intangibles with finite useful lives

In € millions

 

2010

 

2011

 

2010

 

2011

 

2010

 

2011

Decorative Paints

 

2,556

 

2,532

 

1,874

 

1,904

 

783

 

751

Performance Coatings

 

621

 

678

 

 

 

295

 

354

Specialty Chemicals

 

642

 

655

 

26

 

25

 

511

 

493

Total

 

3,819

 

3,865

 

1,900

 

1,929

 

1,589

 

1,598

Impairment

Goodwill and other intangibles with indefinite useful lives are tested for impairment per business unit (one level below segment level) in the fourth quarter or whenever an impairment trigger exists. No impairment was recorded for any business unit in 2010 and 2011. The impairment test is based on cash flow projections of the five-year plan. The key assumptions used in the projections are:

  • Revenue growth: based on actual experience, an analysis of market growth and the expected development of market share.
  • Margin development: based on actual experience and management’s long-term projections.
Revenue growth and margin development projections are extrapolated beyond this five-year explicit forecast period for another five years with reduced growth rates.

Average revenue growth rates per forecast period

 

 

 

 

 

In % per year

 

2012-2016

 

2017-2021

Decorative Paints

 

9.0

 

5.1

Performance Coatings

 

5.3

 

3.5

Specialty Chemicals

 

3.8

 

2.5

For virtually all business units, a terminal value was calculated using a long-term average market growth rate that did not exceed 2 percent. The estimated pre-tax cash flows are discounted to their present value using a pre-tax weighted average cost of capital. The discount rates are determined for each business unit and range from 8.4 percent to 19.3 percent, with a weighted average of 9.7 percent.

Reducing growth assumptions by 50 percent maintains comfortable headroom in almost all businesses, except for Deco North America. This business would in the situation that growth would be 50 percent lower or the discount rate would be 1 percentage point higher result in a recoverable amount around €150 to €200 million below the carrying amount. Under IFRS, restructurings not yet enacted are not taken into account in the impairment test. However, we have announced restructuring activities in Deco North America in January 2012 that would have created sufficient headroom if enacted at the date of the impairment test.

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