Making sport more accessible
While buildings may help to define the character of a city, it’s the open spaces that refresh its soul. If cities are to thrive, they need to offer people places to play, linger and mingle.
That’s why we’ve teamed up with the Cruyff Foundation, which was established in 1997 by famous Dutch footballer Johan Cruyff. The partnership enables AkzoNobel to support the Foundation’s projects to make sport more accessible to children around the world.
As one of the leading partners and preferred coatings supplier of the Cruyff Foundation, we’re helping to create safe sporting environments in communities across the globe through what are known as Cruyff Courts. These are small-scale facilities set up in city neighborhoods that often lack a safe environment for children to play.
More than 180 have already been established, with AkzoNobel having recently been heavily involved in the launch of courts in Brazil, Spain and Italy.
“To have a good life later on, you need to move yourself around,” explains Cruyff. “That’s why these places for children to go to, to be safe, just run around and play and do whatever they want, is fantastic for their future.”
As well as enabling people to live healthier lives, providing open spaces for them to meet, rest and play is vital to creating dynamic, creative and socially cohesive urban environments. They give energy to a city and, in the case of the Cruyff Courts, allow AkzoNobel to give something back to local communities in many of our key markets.